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Lead nurturing & appointment setting for dealerships

Keep the conversation moving after a shopper responds. BDC staff and AI-supported tools support follow-up, prequalification and the path toward a dealership appointment with a scheduled day and time.

Human conversations. AI-supported nurturing.

A missed message or inconsistent follow-up can leave a shopper’s interest unanswered. Nurturing connects that first response with a conversation about the next step.

Facebook Messenger response, BDC staff and AI-supported nurturing help continue shopper conversations.

BDC Promotions combines BDC staff with AI-supported tools. The service centers on shopper conversations and appointment scheduling, with the human and tool responsibilities defined around your dealership’s needs.

Read why speed to lead matters
BDC staff
Lead nurturing, shopper prequalification and appointment scheduling.
AI-supported tools
Support the nurturing process alongside the BDC team. Discuss the specific tasks and when a person should take over.
Your dealership
Coordinate the handoff so your team can take the next step with the shopper at the store.

Make the next step a specific one

Continue the conversation

Follow up on the shopper’s interest and keep the conversation moving. The focus is the shopper’s next step, beyond the initial marketing response.

Prequalify the opportunity

Use the conversation to understand the shopper’s interest and readiness for a dealership visit. Agree the qualification questions with your store.

Schedule a day and time

Move interested shoppers toward a specific appointment, then coordinate the handoff to the dealership. A scheduled appointment is an opportunity for your team; attendance and a sale are not guaranteed.

Define the support around your operation

Start with where your leads arrive and how your team handles them today. Coverage hours, communication channels and response expectations belong in the service discussion.

Confirm the scripts, human escalation points and information your dealership needs at handoff. Agree how appointments will be coordinated with your team.

Connect follow-up with your CRM decisions

Your lead-management process matters when you evaluate nurturing support. Use the CRM buyer guide to prepare questions about how your store manages conversations and appointments.

Read the dealership CRM buyer guide

Where does your follow-up need support?

Talk through your lead sources, current response process and appointment handoff. Define the BDC and AI-supported nurturing your dealership needs.

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