Inventory
Ads
How Facebook Inventory Ads
Technology Works
Your Inventory Feed → Facebook
Your Inventory Feed → Facebook
VIN-Specific Lead Capture
Target Local In-Market Shoppers
Dynamic Retargeting
Step 1: Your Vehicle Feed → Facebook
Ads


Carousel Format Pulls
Live Inventory & Places Into Scrolling Ads

Step 2: Local In-Market Shopper Targeting
EventFlow finds in-market vehicle shoppers.
We target lookalikes to current in-market shoppers browsing other auto sites including competitors, endemic sites, and onsite Facebook activities
Step 3: Send Shoppers To Your VDPs


Step 4: Retarget w/ Exact & Similar Cars (Like Amazon!)




Step 5:Vehicle for Lead Generation


ADFXML
- Leads include full name, email, phone number
- Sent to your CRM in ADF/XML format
- 3 minutes or less
Facebook Offline Events(Sales Matchbacks)
- Upload sales report
- Track Facebook users who were impacted by your ads and bought within 28 days
- Attribute real unit sales!
